Resume example
Social Media Manager resume example
Hiring managers look for results beyond likes. Show which platforms you ran, how the audience and engagement changed, the ad budget you managed, and what it produced in leads, orders or store visits. Link a portfolio or the pages you handled if the employer allows it.
A social media manager summary you can adapt
Social media manager with 5 years of experience running Facebook, Instagram and TikTok pages for food and retail brands. Plans content, manages paid campaigns of up to ₱250,000 a month and reports results against sales.
Two or three sentences: who you are, how long you have done it, and the strongest proof. Replace the details with your own.
Bullet points that work
Social Media Manager
- Run Facebook, Instagram and TikTok for a coffee chain with 14 branches, growing combined followers from 38,000 to 96,000 in 2 years.
- Plan and publish 25 posts and 8 short videos a month, lifting average Instagram engagement rate from 2.1% to 4.3%.
- Manage a ₱250,000 monthly ad budget across Meta and TikTok, lowering cost per delivery-app order from ₱95 to ₱62.
- Lead a team of 3 (designer, video editor, community moderator) and report results to the marketing head each month.
Social Media Specialist
- Handled content calendars and community management for 5 client pages in food, beauty and home goods.
- Replied to about 120 comments and messages a day, keeping response time under 1 hour during business hours.
- Ran a giveaway campaign with 12 micro-influencers that brought one client 4,200 new followers in 3 weeks.
Each one says what was done and gives a number. Use your real figures; an honest small number beats a vague claim.
Skills to list on a social media manager resume
Social media
Paid and analytics
Tools
Only list what you can talk about in an interview, and use the same words as the job post so screening software finds them.
Tips for your social media manager resume
- Write growth as from-and-to figures with a time frame, not only a percentage.
- Tie at least one bullet to a business result: orders, leads, bookings or store visits.
- State the ad budget you managed per month and one efficiency result such as cost per lead.
- Add a portfolio link with sample posts and a short case study or two.
Common questions
What metrics should I put on a social media manager resume?+
Follower growth, engagement rate, reach, ad spend managed, and cost per result. Where you can, add what the work brought the business, such as leads or orders.
Do I need a portfolio to apply as a social media manager?+
Most employers ask for one. A simple page or PDF with the accounts you handled, 6 to 10 sample posts and the results is enough.
Can I list personal or freelance pages as experience?+
Yes, if you can show results. Name the page, your role, and numbers such as followers gained or sales made through it.